The 2026 HR, Administration & Marketing Salary Guide from Aplin and Impact Recruitment is now available, providing updated salary benchmarks and recruitment insights for professionals and employers across Canada.
This year’s guide reflects a market where the scope of many roles is changing. Administrative teams are becoming leaner, HR professionals are increasingly expected to contribute strategically, and Marketing roles are expanding as organizations look for professionals who can work across multiple areas of the function.
More Skills, Broader Roles
Across all three disciplines, employers are closely examining what professionals can contribute beyond the traditional boundaries of their positions.
Executive Assistants are increasingly operating as strategic business partners. HR professionals are being asked to combine functional expertise with stronger business understanding. In Marketing, employers are placing renewed value on versatile professionals who can contribute across multiple channels and priorities.
Technology is accelerating many of these changes. Automation and AI are reducing some traditional administrative work while increasing the value of professionals who know how to use technology effectively, adapt to new tools and apply their skills in ways that support the broader business.
The guide also explores:
Where demand is concentrated across HR, Administration and Marketing
How roles and employer expectations are evolving
What is influencing hiring outcomes in the current market
Why flexibility and total compensation continue to shape candidate decisions
The skills professionals can develop to remain competitive
Current salary benchmarks across Canada
Salary Data With Market Context
Salary is only one part of the hiring picture. Understanding why certain skills are in demand, how responsibilities are changing and what candidates value can provide important context when making hiring or career decisions.
The 2026 HR, Administration & Marketing Salary Guide combines salary data with insights from recruitment teams working directly with employers and professionals across these functions.
Access the 2026 Guide
Whether you’re planning your next hire, reviewing compensation or considering your next career move, the guide provides current market intelligence to help inform your decisions.
📥 Download the 2026 HR, Administration & Marketing Salary Guide
About Impact Recruitment
Impact Recruitment, an Aplin Brand, is a recruitment agency specializing in professional recruitment across Administration & HR, Accounting & Finance, Construction, Insurance, Legal, Marketing, Operations, Property Management, Technology and Trade Contractors.
About Aplin
Aplin is a leading Canadian recruitment firm that connects organizations with top talent across a wide range of industries and functions. With offices and reach across Canada, Aplin supports employers and job seekers in navigating an increasingly competitive and evolving labour market.
Media Contact
Crystal Furtado
Marketing Manager, Aplin
cfurtado@aplin.com